Porsche Just Remade the 911
Few brands are as purely built around a single product as Porsche is around the 911. All other Porsche models — even high-riding SUVs, by far the best selling Porsches — have body lines suggesting their relationship to the iconic sports car at the heart of the brand. The 911 wasn't the first Porsche. It was introduced in 1963 as a more expensive, higher-performing alternative to the Porsche 356. It was natural to think that, over time, the 911 would be supplanted by other, even better cars. Certainly, many other Porsche sports cars have come and gone in the decades since. But no model ever resonated with drivers quite as well as the 911.
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