The Making of Warsteiner’s “Taste of Life” with Yue Wu, DJ Rafik and Andy Chiu - Uristocrat
Last month we visited with Warsteiner‘s Andy Chiu as he provided a comprehensive telling of the strategy involved when marketing beer as opposed to his previous efforts in the sneaker industry. With prior experiences with German brands adidas and PUMA, the overall change in marketing focuses when it comes to beer means that while the [...]Read more at Hypebeast.com