Why ‘Brands Using Brands’ get it wrong. The ‘Win A Prize’ Dilemma
Sarah Dexter looks at brand promotions that partner with 'other' brands. Some leverage real insight into consumers and brand synergy, whilst others seem to offer prizes they’d like to win, or whatever they think is the “latest” thing, irrespective of the fact that it makes little sense or has little or no relation to the brand in question.