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Why 2017 is the Year of Native Content, Multimedia, and Engagement - The Social Media Current
Forget about like counts; focus on engagement. I can hear sighs of relief from some (“Finally no more race to hundreds of thousands of likes”) and some disgruntlement (“Ugh, now that I spent all this time, money and effort, you say it doesn’t matter?”). Engagement as a metric of value The like counts still matter on a …