thepolicytimes.com
Vivo’s IPL sponsorship: a shot in the dark or a thoughtful investment? | thepolicytimes.com
The Indian Premier League, given all the gravitas surrounding it, has a sponsor from China which happens to be a smartphone company. If we look at it, this is the second time that the company has sponsored the IPL as a title sponsor and it is because it has benefitted from its first outing.