Deceptive Advertising by Animal Products Industry Fools Consumers; Advocates Fight Back
A 2016 survey conducted with 1,000 Americans who purchase or consume meat, eggs or dairy products revealed that animal welfare claims in advertising has succeeded in fooling consumers, the vast majority of whom indicated that they are concerned about the treatment of animals. This deceptive advertising has triggered backlash among animal rights groups aiming to expose the "humane myth."