Shootin' the Bull or Shooting Ourselves? - The Beef Jar
I see the beef industry asking again and again, how we can connect with consumers. Here is our chance. Here is a glorious, wonderful chance for us to step up, in our white cowboy hats, and do some good. We need to talk about this harmful language and attitude. This isn’t about being politically correct, or call out culture, this is about treating all human beings with respect.
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