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2014 Digital Marketing Optimization Survey results - Technuter
Every marketing leader has to make hard choices about resource allotment and is always juggling top priorities, but increasing conversion rates should always be near the top of the list. Regardless of industry or scale, 75% of all marketers in the Adobe 2014 Digital Marketing Optimization Survey study believe that personalization is important to their organization’s long-term goals. But most have a long way to go to arrive at efficient, effective personalization for their customers and prospects.