Taiwan Excellence Gold Awards 2016 marks Taiwanese industrial brands making bold new thrusts in design, marketin | TGN - Taiwan Globalization Network
April 21, 2016, Taipei, Taiwan - The Taiwan External Trade Development Council (TAITRA) today announced the ten winners of the Taiwan Excellence Gold Award at a ceremony in Taipei. The 24th annual awards departed from past years with companies in industries such as precision machinery garnering high praise for achievements in design and marketing, areas traditionally reserved for consumer brands. A panel of international judges with expertise in the four evaluation criteria – R&D, Design, Quality, and Marketing – selected the 10 winners of the Taiwan Excellence Gold Award. Judges select the winners based on the products' ability to demonstrate innovation and value creation in all major categories. Industrial brands emerge as leaders in design and marketing One of the key trends among this year's awards was industrial brands moving beyond a focus on R&D to putting increased emphasis on dimensions such as design and marketing. The judges praised gold-winning solutions such as