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On Being Embrocative, by JD3 - Superissimo
It’s time to discuss product. We are proud to be codeveloping a cooling summer knee grease with Buckler Embrocation. Our parameters, as we defined them, were simple: we want to smell as handsome as we look. First-50-pages-of-Numéro Homme-handsome? Non. Steve-McQueen-playing-polo-on-a-buffalo-while-drinking-a-Budweiser-handsome? Oui. So in anticipation of what is to be Superissimo’s first actual product besides highly …