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Why I Re-branded My Fashion Blog + My HUGE 2018 Blog Goal - Sunshine Style | Florida Based Fashion and Style Blog by Katie
Welcome to my brand new blog, Sunshine Style! I am so ready to dive right into 2018 and pumped about the new direction I am heading with my blog. It’s also a bit scary and nerve-wracking at the same time. Re-branding my blog was one of the best decisions I made in 2017 and I’m here to tell you why! The Back Story Behind My Previous Blog Name My old blog name was called Katie’s Kronicles. It was a fashion/lifestyle blog that focused on daily style, pieces of my life and a few random categories like room decor, recipes, faith, personal, and travel. So many random categories! There were so many different directions I was trying to go. I had no real set goals or long term vision. Besides that, I was not seeing much growth and about 80% of my traffic was from people in my hometown. My most popular posts were ones that had nothing to do with fashion. While this is not bad, and I love everyone who reads my blog, I wanted my reach to be broader and to focus mainly on style and fashion. Plus, I started the blog years ago in college when I …