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Resource Mobilization in Action by Health Communication Capacity Collaborative on Exposure
Many organizations today seek to reduce their reliance on, and even transition off of, donor support. In the field of social and behavior change communication (SBCC), Rwenzori Center for Research and Advocacy (RCRA) in Uganda is no exception. Founded by social workers, statisticians, researchers, communication technology experts and health professionals, RCRA works to provide access to information to move Ugandans out of the cycle of poverty. RCRA was established to assist the state in closing the information access gap in the community to enable to citizens to find response services (e.g. immunizations, antenatal care, postnatal care, HIV/AIDS testing and treatment, reproductive health services.) RCRA’s executive director set out to develop a financial sustainability plan by introducing new revenue streams. Through recommendations, exercises and models provided in the Resource Mobilization Implementation Kit, or I-Kit for social SBCC organizations, the organization now has a three-in-one business plan.