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Laying the Foundation for a Groundbreaking Radio Program by Health Communication Capacity Collaborative on Exposure
“Other workshops… they can make you sleepy,” says Catalina Juliana as she laughs. “But this workshop was an incredible experience.” Catalina Juliana, a radio host for Radio La Voz de Nebaj in the Quiché department of Guatemala, joined the Health Communication Capacity Collaborative (HC3) Guatemala team for a four-day workshop in Guatemala City where participants learned the history and basics of entertainment education, the elements of effective drama for health behavior change and worked together to write and record an episode of a radionovela. HC3 Guatemala invited representatives from radio stations in the Western Highlands as well as USAID staff and implementing partners to take part in this unique and participatory experience.