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A UNIFYING IDENTITY FOR LIBERIA'S REVITALIZED HEALTH SYSTEM by Health Communication Capacity Collaborative on Exposure
“Healthy Life” is now an overarching symbol and unifying identity for Liberia’s revitalized health system. It had served as a brand mark for the Liberian Ministry of Health (MOH)-sanctioned health promotion materials since 2010 but only among health professionals. During the Ebola crisis, however, the MOH recognized the power of a unifying symbol when credible, trusted health information is needed urgently by the general public. On June 10, the MOH launched the Healthy Life brand nationwide. Designed to inspire trust in the system, the brand will now be seen on all MOH health promotion activities and programs.