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Nike’s SoHo flagship leads transformational charge into the future of sports retail - STORES: NRF's Magazine
New store openings in New York City’s well-heeled SoHo district have become commonplace of late. The formula goes something like this: Luxury brand X puts down roots in 2,000 square feet or less, hoping to lift its brand aura and attract the city’s fashionistas. But there is nothing stereotypical about the new Nike SoHo flagship,Read More