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AT&T's Vision for HBO: Hook 'em With Freebies, Addict Them Wanting More, Monetize Everything ·
This isn’t going to be your parent’s HBO much longer. In a recent town hall attended by 150 employees, AT&T laid out its new vision for the premium network it recently acquired. one almost similar at times to the business plan of a drug pusher. “We need hours a day,” said John Stankey, a recent …