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How/When to hire your first marketing employee | Staccato Interactive
I've heard it a million times. The growing small-company who decided it's time to look like "a real company" therefore is thinking of hiring their first marketing employee. It usually goes two ways, either they hire a very seasoned Marketing VP type or a very Junior kid-right-out-of-school, yet the expectations are the same. Because the general expectation is that this person will have to wear every possible hat in the Marketing world, including but not limited, to Online, Print, Strategy, PR, Packaging, Branding and PR; and all of this with no real metrics to measure it by, the poor bastard is pre-destined to fail. If you go the youngling route, you are being very unfair to the kid; yet if you go the senior route, you should be weary that he/she doesn't realize you are setting them up for failure, which means they are senior in age but not necessarily in marketing/business experience. By the time you decide to pull the plug (usually 6 months or so) on this new hire, you would have