srappaport.com
The Cardinal Sin of Digital Measurement - Steve's Blog
Note: This entry originally ran in Wired’s Innovation Insights site on March 24. I just spent over 18 months researching and writing The Digital Media Metrics Field Guide. My previous books on online advertising and social listening took about seven months each. That’s nearly one extra year of life devoted to figuring metrics out. It wasn’t … Continue reading "The Cardinal Sin of Digital Measurement"