Social Media ROI ... Oversimplification is a "measurement menace." - Steve's Blog
Measurement authority Katie Paine has a take no prisoners series on measurement menaces. Her current installment calls out companies that create simplistic indexes, such as Social Chorus and their earned media value index that automatically calculates the dollar value of earned media impressions. Katie writes: The notion that measurement can be based on an automatically … Continue reading "Social Media ROI … Oversimplification is a “measurement menace.”"