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Paid, Owned and Earned Media: When does each work and when do they work together? - Steve's Blog
Gun Johnson’s essay in The Digital Metrics Field Guide, pointed out the need to identify the effects of paid, owned and earned media individually and how they interact. New research from Marketing Science Institute (MSI) does just that, making important contributions to our understanding and valuable recommendations for strategy. It complements research reported in the … Continue reading "Paid, Owned and Earned Media: When does each work and when do they work together?"