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It's Possible. Marketing and Finance Working Together - The MASB Summer meeting - Steve's Blog
I keynoted the summer MASB meeting in Chicago this past F riday. Former ARF CRO Joe Plummer played an important role in launching the group, but I never had the opportunity to attend until now, as a keynote speaker on digital measurement. As you can imagine, I was very honored to address executive leaders from … Continue reading "It’s Possible. Marketing and Finance Working Together – The MASB Summer meeting"