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I'll Rate as They Rate: Herd Instincts, Online Influence and the Problem of Online Ratings - Steve's Blog
Ratings we assign are influenced by other ratings that we read. New research conducted by Sinan Aral and colleagues at MIT’s Sloan School found that: “When it comes to online ratings, our herd instincts combine with our susceptibility to positive ‘social influence.’ When we see that other people have appreciated a certain book, enjoyed a hotel or restaurant … Continue reading "I’ll Rate as They Rate: Herd Instincts, Online Influence and the Problem of Online Ratings"