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7 Rules for Properly Measuring Social and PR Value - Steve's Blog
“What’s the ROI of social?” That’s a question I always tackle in my talks on digital measurement, and for good reason – we want to know if programs work to help brands reach their financial goals, and how much they are contributing. In many instances, ROI is difficult to measure, but as measurement expert Katie … Continue reading "7 Rules for Properly Measuring Social and PR Value"