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Developing Your Industry Authority - Scott's Perspective
Share this: Remaining engaged and continuously growing within your professional field can be a challenge. While there are moments of excitement and discovery here and there, a majority of people find themselves doing what they know day-in and day-out. It’s natural and even comforting to stick to what’s familiar, is currently working and keep pushing those agendas forward. It’s like the classic adage goes, “If it’s not broken, don’t fix it”. But in today’s fast-paced, ever-changing business world, doing what works now isn’t nearly enough. One must constantly be working to keep ahead of trends and remain at the bleeding-edge of industry curves. This principle applies to the travel industry perhaps more than others, where technology is rapidly redefining the way we travel, navigate and make purchasing decisions. Keeping abreast of, and incorporating the latest digital tools into your business is essential, but being engaged outside of your day-to-day is a powerful way to start accomplishing some of the above. Facebook, Instagram, Snapchat and a host of other social media platforms surround us. Some are good, others are passing trends and being engaged on multiple platforms is a crucial part of getting your message out to the world. But it’s hardly enough to ensure you’re leading rather than following. Successful travel industry leaders need to find other channels to expand their horizons, engage peers and ultimately connect with customers. Doing so not only grows your current scope of knowledge and expertise, it can help develop new professional connections and ideally …