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Why Mobile IR Strategies Matter in 2016 | ShareholderApp
Today, fully engaging with your investor base requires a well-developed mobile IR strategy. Here’s what you need to know. The fact that mobile penetration, and particularly smartphone use, will one day be universal is of no surprise to anyone who resides in the industrialized world as we know it today. We use our mobile tech to do everything — we order food, play games, establish relationships, book holidays and, of course, communicate on the devices. And this phenomenon isn’t exclusive to the United States — in the world’s top 47 markets, smartphone penetration has already reached 55%, and is projected to rise to 66% by 2018, according to Zenith Optimedia. In total, 2 billion consumers worldwide currently own smartphones, and one-­third of the global population will own one by 2018, as eMarketer explains. While mobile devices offer a number of valuable features and functions, internet connectivity is the most widely utilized. Since 2014 in both the U.S. and the U