Using Reddit for Business - Seth Yang
Users of the Reddit community, known as Redditors, put forth an enormous amount of effort to maintain the integrity of the site. Regulars to the site will make a concerted effort to address questionable activity immediately. But that doesn’t mean that you can’t use Reddit for business. With a little preparation and a genuine approach, you can find ways to market your product or company. Be Aggressive Paying for advertisements might be one of, if not the safest way to bring attention to your products on Reddit. These ads on Reddit allow you to hone in on your target consumer base using the subreddits users subscribe. This will enable you to market your product to a particular and very passionate group of people. Advertising on Reddit is based on cost-per-impression, as opposed to the cost-per-click method that other social media platforms use. That doesn’t mean your product cannot experience success within Reddit. There are several How-To-Guides that will walk you through how to get started with Reddit advertising. Be Authentic While using Reddit for business may not receive blatant marketing well, it does like genuine interaction, even from a business perspective. If your business product is a large part of your life, sharing it will come across as authentic and legitimate. Doing so may result in positive experiences for your product. Be Involved There are many users on Reddit that may have questions, complaints, or grievances about products they have purchased. This gives you a great company to provide further information about your product, as well as get a good idea of what customers are looking for if you can find subreddits for products that are similar to your own. Be Compelling If you have a compelling and exciting story to share, host an AMA (Ask Me Anything) on Reddit. Many people participate in an AMA, and if you can find a relevant post, you can do your own. Establish yourself as a person with specific and valuable insights, and using Reddit for business won’t let you down. Be Creative There is no shortage of quality content to be found on Reddit, and as long as your subscribing to the appropriate subreddits, you’ll be able to scour the platform for information related to your product or business. GIFs, videos, and articles are all great sources of content that can be found on Reddit. Be Resourceful Just like many other social platforms, using Reddit for business provides opportunities to recruit and hire candidates for job openings. If you need someone local, you can post on the subreddit related to your city. Or, if you’d prefer to hire someone with a specific skill set, but the location is not as important, you can post a job on a related subreddit. Be Open to Feedback It’s no secret that Reddit users can be harsh, but sometimes this type of criticism can be useful. Find a subreddit that relates to your business or product, and look for specific feedback. If you’re new, make sure you do this in a manner that is clear to other Redditors. If you’re not sure, you can always reach out to business subreddits that focus on entrepreneurs or small businesses. Be Engaging One good way to get involved on Reddit is to run a contest. You can add to the value or your business by being engaged in the competition and reaching out to users who are participating. You can get creative with your contest, and prizes, but just be sure to reach out to moderators before you get started. Reddit can be intimidating and complicated, especially to new users, but it has its opportunities and value as well. You can feel free to ask specific questions and know you’ll receive authentic, genuine feedback about your product. The platform won’t always make sense, but it will provide a community of users enthusiastic to learn more about you and your business. Subscribe to DFY now for updates and other marketing tips.
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