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Vintage LUI Covers - Classic French Erotic Sexy Adult - The Magazine Of The Modern Man
Lui (French for "Him") is a French adult entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher, Jacques Lanzmann, a jack of all trades turned novelist, and Frank Ténot, a press agent, pataphysician and jazz critic. The objective was to bring some charm "à la française" to the market of men's magazines, following the success of Playboy in the USA, launched just a decade before.