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How Disney Bought Lucasfilm – Bloomberg Businessweek - Secret City Geek Lab
Bloomberg Businessweek ran a story today about how Disney bought Lucasfilm. Here are some highlights: Part of Iger’s strategy is to acquire companies that could be described as mini-Disneys such as Pixar and Marvel—reservoirs of franchise-worthy characters that can drive all of Disney’s businesses, from movies and television shows to theme parks, toys, and beyond. … Continue reading How Disney Bought Lucasfilm – Bloomberg Businessweek →