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Servitization Success: Sergey Anokhin (Kent State University) on Customer Participation in New Service Development - Rezzable
With the globalization leveling the playing field around the world, manufacturing companies are faced with the new reality where they can no longer compete on price, and differentiation options are limited. As a response to this new challenge, companies are rethinking the way they do business and shift their attention from merely selling products toRead More