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Yes, You Have the Time. Managing Social Media as a Commercial Real Estate Broker - Research | Rosano Partners
If you ever talk to a commercial real estate Broker about social media, they typically always say the same thing, “I realize social media is important for my business, but I don’t have the time to deal with it.” Listen, we get it…trust as. As a commercial real estate firm we understand the many, many responsibilities of a Broker. Not only are you focused on diligently serving the needs of your clients and their assets, but also maintaining and building your business line. Commercial real estate Brokers wear many of hats, and often it seems there aren’t enough hours in the day. So, when are you going to fit in social media? We have a very simple answer for you: You just do it. While most Brokers realize the importance of social media, they have incorrectly attached the stigma that it’s going to take a lot of time out of their day. The real truth is that you can successfully use social media to your benefit, whether marketing your listings or yourself, in just thirty minutes a day. Below we outline how any commercial real estate Broker can easily and efficiently manage their social media. By doing a little legwork in the beginning to get the system in place, any Broker can handle social media like a pro. If you have questions, or tips you want to share, please leave them in the comment section at the end of the article. Social Media Management Rule 1: Schedule The first key to efficiently managing social media as a commercial real estate Broker is the set it and forget method, i.e. scheduling your posts in advance. Even more efficient is scheduling them in advance across multiple social media platforms (Facebook, Twitter, LinkedIn, etc.). This is done through a social media management dashboard. Good news too, our favorite dashboard Hootsuite is also free! (With the free version you can link up to 3 social networking accounts). Rather than spending 10 minutes on one post on one platform, in Hootsuite you can write and schedule an entire days worth of social media (two to four posts) in the same amount of time. Once Broker’s get comfortable with it most end up scheduling posts for days even weeks in advance. Pro Tip: Take the guesswork out of when to publish by using Hootsuite’s “auto-schedule” function, which chooses the most optimal posting time to earn you the most engagement on your posts. Social Media Management Rule 2: Content Curation Taking the efficiency up a notch is our next tip for managing social media, content curation. A large time consumer in social media management is scouring the Internet to locate news, articles, photos or videos (content) that you want to share. By using a content curation platform you save yourself the time of searching and have an algorithm do all the work for you! Save yourself time by using a content curation platform. Click To Tweet While there are many options, one of our favorites is Scoop.it. By signing up for a (once again free) account and …