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How US luxury brands conquered China - promoindustry.Guru
Source Brands including Coach, Tiffany & Co., Estée Lauder and Michael Kors have become popular in China by working on Chinese online platforms and working with Chinese influencers Michael Kors is a leader in the accessible lux category in China. Photo: Courtesy of Michael Kors While there is no one-size-fits-all China market strategy, there …