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THE NITTY-GRITTY PROCESS OF CHANGING A FASHION BRAND'S LOGO - promoindustry.Guru
Source It’s not yet been three months since Coach Inc., the owner and operator of such accessible-luxury brands as Kate Spade New York, Stuart Weitzman and, of course, Coach, renamed itself “Tapestry Inc.” But the company has quickly buried Coach Inc. from its signage, business cards and press releases, replacing it with Tapestry’s friendly …