Logitech Is Rebranding: Goes With 'Logi' And Forgets The 'Tech' On Future Products
(IBTimes) Logitech, the Swiss accessory manufacturer known for wireless keyboards, compuer speakers and the like, is launching a rebranding effort with new product categories sold under the shortened name, “Logi.” The rebrand will see the company adopt simpler designs with bolder colors, aiming to go “beyond PC peripherals” with their products. The Logi name will feature on select existing