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See Now, Buy Now - The Biggest News in Fashion for 2016 | paul brindley consults
There is no doubt that the most far reaching, disruptive development in the fashion and apparel industry for 2016 is the “See Now, Buy Now” experiment in seasonal product delivery. See Now, Buy Now describes the industry-shaking practice of showcasing a seasonal collection on a runway while simultaneously having the range available for purchase in store and/or …