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Fitness: LIVESTRONG - Helping People Survive and Thrive - Parvati Magazine
When the founder of your charitable organization, whose name recognition drove massive revenue for you, becomes caught in scandal, how do you keep the focus on the good work you’re doing? The Lance Armstrong Foundation had to figure this out when the cyclist and cancer survivor who was its founder and namesake was revealed in 2012 to have been doping extensively. His Tour de France and other victories invalidated, he departed the foundation under a cloud. Nike, which created the iconic yellow LIVESTRONG bracelets that were seen everywhere in the early 2000s, chose not to renew its partnership. But meanwhile, …