General copies - The Painters Keys
Last week, a successful actor who collects original art launched a new venture. Having studied art in college and being a lifelong art lover, Portia de Rossi started a business she believes will help artists make a better living. Based on improving the giclée with a new, trademarked 3D printing process, her online retailer “General Public” aims to sell art to the masses. With “all the texture and articulation that’s in an original painting” says de Rossi, a “synograph,” will make it nearly impossible to tell the difference between a reproduction and an actual work of art.
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