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4 Steps To Creating a Killer Customer Persona – NickRakhshani
Imagine if you knew your customers like you know your best friends. You know what kind of food they like, what movies they like, their hobbies, interests, and social activities. You know what type of gift they like and conversely what they don’t like. All of this helps you to not only be great friends but also to know their needs. Now imagine if you had just met your friend yesterday. If you wanted to form a deep friendship you’d start learning about them a little at a time. There is no “Science” behind this stuff. Mankind has been doing this from the beginning of time. Before computers, cell phones, and internet existed, businesses knew the importance of “knowing” their customers.