Hasbro In Takeover Talks With Mattel -
The Wall Street Journal (paywall) is reporting via undisclosed sources that Hasbro has been in talks to takeover Mattel. This has been rumored before but apparently has fired back up recently. No specifics, costs, or process have been revealed at this time. Hasbro is currently worth near 11 billion, while Mattel is worth 5 billion. The acquisition would put Barbie, Transformers, G. I. Joe, Nerf and Hot Wheels under one roof, not to mention licenses for both DC and Marvel, creating a truly dominant market player. The offer takes place against the backdrop of an industry in » Continue Reading.