JCPenney Got Biggest Bang for its Buck at 2014 Super Bowl - The Spectrum
Budweiser had the top 2014 Super Bowl advertisement, rated by AdWeek. The one-minute ad cost the company approximately $8 million. JCPenney opted out of a big-buck commercial slot and opted for real-time marketing instead. And it paid off. Real-time marketing has been successful in the past. Marketing and communication students and professionals are still talking...
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