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Tech support scammers abuse native ad and content provider Taboola to serve malvertising | Advanced Mobile Spy Software
A large number of publishers – big and small – are monetizing their sites by selling space for companies that provide so-called native advertising, cited as more effective and engaging than traditional banner ads. Indeed, on a news or entertainment site, users are more inclined to click on links and articles thinking that they are one and the same, not realizing that those are actually 'sponsored' and tied to various third party providers. Rogue advertisers have realized this unique opportunity to redirect genuine traffic towards their own infrastructure where they can subject their audience to whatever content they wish. Case in point, we caught this malvertising incident on MSN.com, the Microsoft web portal that attracts millions of unique visitors. While clicking on a story promoted by Taboola – a leading global discovery platform which Microsoft signed a deal with in 2016 – we were redirected to a tech support scam page. The warning claims that our computer has crashed and that we