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Pleading For Engagement – A Sign Of Weak Social Media Marketing | Mike Cerra
"Click the link", "Check it out", and "What do you think?" are just three of probably many phrases that social media managers use to try getting engagement from their followers and customers. Essentially pleading for responses is a sign of weakness, and is more of a reflection on poor content that you're posting, rather than your followers reluctance to engage with your statuses. More often than not, posts with phrases or questions to bait followers into a response usually aren't answered, unless your business or products attracts a broader audience where asking a question can lead to further understanding your customers. Being a marketer in the automotive industry, I'll be using examples from car dealerships, but you can apply them to your business sector, or the company your work for. Car dealerships are notoriously awful when it comes to social media marketing, and many customers I've talked to agree that they're failing to attract them to new cars or brands. In recent articles I've