Marketing Matters: A New Way To Attract Customers For Contractors | Mike Cerra
A&A Design Build Remodeling, Inc. / Foter / CC BY-NC-ND As in any industry, putting all your eggs in one basket when it comes to marketing and advertising must be avoided at all costs. Whether it's social media, a website, blog, or an E-mail newsletter, a sound marketing strategy must incorporate every aspect of advertising to become noticeable. Over the next few weeks I'm going to target specific industries and discuss ways businesses can get more exposure by thinking outside the box, by being creative and using social media technologies that not many companies have implemented into their marketing strategies yet. First, let's take a look at how private contractors all across this sector can stand out and attract more clients and customers. For plumbers, electricians, home remodelers, and other home improvement related businesses, they have a better opportunity than any other industry to market their services through YouTube videos. These aren't the video's you see from