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Car Dealerships - The Formula To Selling Vehicles On Social Media | Mike Cerra
In the automotive industry social media marketing, for the most part, is an after-thought for many car dealerships, whether individually or franchised owned. Not only is overlooking social media as a viable advertising and sales outlet detrimental, it's costing your dealership a lot of money. Pass by a dealership over the course of a week, two weeks, a month, and take notice at what cars aren't leaving the dealership's lot. Then search for their business on social media platforms, and if they do have existing accounts, nine out of 10 times the Facebook page hasn't been updated in months, and in some instances years. It explains why good, dependable cars aren't selling, despite being affordable and with a clear CarFax. Lack of a social media presence is just one of the main ingredients to weak sales. Without someone at the helm, there's no Facebook ad campaigns which means there's no reach. Without good digital media content that informs customers on what features come with the vehicle