Free keyword planning tools for better SEO
When a person makes a search they use certain keywords and phrases to find what they want. In case your content doesn't include those keywords or their close variations, it most definitely won't every show up in that search results page. You can write your content without doing any research and hope for the best. This approach works when you don't care that much if your content is found through search engines or not. When you really want to rock your search engine optimisation, use keyword research and planning to find out which keywords are being searched and target them accordingly.