Know and show your core values
Your brand has a logo, a beautiful colour palette, fonts, photos, tagline, social media images, and then some. It is honed to perfection, all pieces in the place. Yet still, it's not quite standing out. Something is missing. You try to look into other brands, to find out what it is that yours is lacking. Is it the outpouring excitement of that artist and Internet entrepreneur? Is it the confident I-know-what-I'm-doing of that social media strategist? Is it the warm, safe, motherly style of that career coach? Yes, excitement in what you do is good. Confidence, you do need that. And you could benefit of being approachable. However, none of those things are the essence of a successful brand.