marketmatch.com
Selling Your Most Basic Product is Tough!
ME: I’m looking for a new checking account and want to see what you have to offer. YOUR TELLER: What would you like to know? It’s free. It comes with a debit card. ME: Holy crap! I’m sold! Where do I sign? Many community banks and credit unions have fully embraced the K.I.S.S. philosophy by offering only one