How to change the poor quality perception of 'made in Asia'. Tiger Beers accept the challenge. - Marketing China
A poor quality reputation for the label « Made in China » The phrase “Made in China” conjures up thoughts of inexpensive, low quality, and even knockoff products. Actually, the quality of the product very often depends on its price. As « Made in China » products are known internationally to be really cheap, they are seen as mediocre products. [...]