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Smash hit ‘Serial’ sets new benchmarks for podcasting
NEW YORK -- "Serial" is the podcasting world's biggest crossover hit. And that could translate into bigger audiences and bigger paydays for podcasters. With "Serial," reporter Sarah Koenig and the producers of "This American Life" have done the impossible: captivated millions of listeners each week with the long-form story of a murder that happened 15 years ago.