New Belgium Brewing launches new package art
FORT COLLINS, Colo. -- New Belgium Brewing is releasing redesigned packaging for each of its beers this month, the Fort Collins-based brewer said. "This colorful, handcrafted look has been with us since our inception and the new design brings the portfolio together in a fresh and contemporary way," New Belgium said in a media release. "We know that while the watercolors will always be part of the New Belgium story, we think the new designs will delight our long time fans while also inviting new folks into the fold."