Healthy Super Bowl ads find ways to appeal to masses
On Sunday, people all over the country will gather around the television to watch the Denver Broncos battle the Seattle Seahawks in Super Bowl XLVIII. Having such a captive audience makes the Super Bowl prime television real estate for companies to launch new advertising campaigns. And this year, in addition to the traditional chips-, soda- and beer-centric commercials, viewers can except an increase of ads pitching healthier food and drinks. However, these companies won't be marketing their products as healthier to gain more consumers.